VIRTUE


Innovative biotech brand utilises the repairing power of human keratin to transform each strand for incredibly strong, healthy hair.

5,450.00  
Recovery Shampoo gently dissolves daily buildup while replenishing vital nutrients to leave hair healthy, soft and supple. Color-safe and ideal for dry, damaged or overworked hair.
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5,650.00  
Formulated with a range of natural ingredients, plant-based protein hydrolysed quinoa allows hair to absorb moisture efficiently, while pea protein provides a safeguard against the drying effects of heat styling tools. To use the Virtue Recovery Conditioner, begin by wetting the hair, then...
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5,900.00  
Promote new hair growth with Virtue Flourish Shampoo for Thinning Hair, a gentle foaming shampoo with a clean finish. This shampoo helps remove build-up, stimulate the scalp, cleanse the hair shaft and clear debris from follicle openings. Formulated with Alpha and Gamma keratin proteins, this...
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5,650.00  
Enriched with phospholipids harvested from soybeans, this product provides a barrier to humidity for a smoother appearance. Shea butter delivers hydration to each strand, while nourishing pink pomelo provides a good source of vitamins A, C and B1 for healthier locks. To use, begin with...
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5,450.00  
A soothing haircare treatment for medium to thick hair. This cleansing formula is designed to de-frizz and moisturise each strand to create a shine-rich result. This product is formulated with Alpha Keratin 60ku™, a protein that replicates human keratin to heal and revive damaged locks....
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4,850.00  
Style the hair with a light touch using Virtue Manta Brush, an exceptionally gentle hairbrush to help manage the hair while also reducing damage. With the latest materials and technology, the brush bends and moulds to the shape of the scalp and hand, helping to create less tension on the...
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6,800.00  

VIRTUE Density Booster 120ml

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