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About Us

It has been rightly said that necessity is the mother of inventions and this is how Styledotty was born. In 2014, two close mates decided to have a usual Saturday lunch at Hakkasan Mayfair. The usual talk over lunch was business potential in India. The conversation was initiated as the starters arrived and by the time chilled macaroons were served the idea of selling lifestyle products arose.

This was pretty evident as having stayed in London for years and witnessed the growth of spectacular shopping venues and designer outlets had left a lasting impression on our minds. No doubt both co-founders have a taste of finer things in life whether it be fast cars or exploring niche fragrances. Initially we noticed a massive gap in the Indian e-commerce whereby the growth of online sites was inversely proportional to the customer service provided by majority of online portals. We saw this as an opportunity and were well aware the necessity of providing world class customer service for long term growth of our business.

For the next few months we worked on pricing, sourcing, strategy and researching on various aspects of setting up an online portal which would cater Indian clients.

Our business model is backed by various boutiques, niche brands and distributors (strictly by invitation only) who are keen to expand in Emerging Asia. As of now our merchandise is stored in London from where it is dispatched worldwide. Styledotty clears the goods on behalf of  its  clients and delivers it to them within reasonable time limits. Our strength lies in very competetive local currency pricing of  products due to decades of currency management experience.


  • Amit Patel

    Co-Founder, Styledotty.com
    Msc Mathematical Trading & Finance – Cass Business School, London

    Amit   has over 7 years of experience working for top hedge funds as a currency trader and managing multimillion dollar portfolios.  Managing risk and generating revenue was a core aspect of his career as a currency trader. Apart from this he also managed HNI clients and was responsible for implementation of multimillion dollar technological projects. Nurturing client relationships whether institutional or retail is a skill which he believes will set the foundation of Styledotty customer services. Amit has also been often quoted by Reuters UK on his views on markets especially Currency dynamics.  He is an active market participant and follows economic trends.

    He has also served Optical Express, UK's leading eyecare provider, as a Manager supervising  team of highly specialized sales professional selling designer optical wear.

  • Rushikesh Patel

    Co-Founder, Styledotty.com B.Tech Information and Communication Technology– DAIICT India

    Rushi has over 8 years of experience working as a Consultant and Project Manager for leading Telecom firms like Reliance, Huawei, EE handling projects upto 5M GBP. He has successfully managed large scale projects in China , India and Europe.

    Rushi takes keen interest in fast cars , loves exotic holidays and well into niche fragrances.

  • Zynab Zakaria (Zee)

    Consultant, Styledotty.com Bsc Computing – London Metropolitan University

    Zee serves as an external consultant and has been backbone of Styledotty from the very beginning whether it be designing our website, creating a marketing strategy or analyzing consumer trends. Styledotty website is a direct result of her rich experience in Fashion & Beauty equipped with rare technological expertise.

    Zee has over 8 years experience designing websites and coordinating with senior level stakeholders at Reuters, John Lewis, Spreadco, Harrow Council .

    She has also 5 years experience working as a professional makeup artist at Clinique. Also worked with several designers for fashion shows.

    Hobbies/Interests - Fashion & Beauty.